Real Estate - Morgan Gibbs

LIST FOR A $5,000 COMMISSION FEE AND GET:

Selling Done Differently

While many brokerages and agents cling to their big fat commissions, Morgan has perfected a process that not only works to sell your home more efficiently, but benefits you as the property owner.

Listings Done Better

Utilizing traditional methods to sell, such as print marketing and open houses, are still part of our process; However, utilizing technology to its full potential is what allows Morgan to sell your home faster, for top value, while keeping commission costs low.

Marketing More Targeted

Marketing and photography is included, with over 150+ print and mail marketing materials, yard signage (if applicable), and most importantly – a digital marketing campaign, with minimum 15,000 impressions to generate maximum exposure and traffic.

WHAT'S INCLUDED IN THE $5,000 FLAT FEE SERVICE?

1. VALUATION & PREPARATION

Once you request your home valuation or reach out, Morgan will meet with you over the phone to discuss your custom CMA, understand any work done to the home, and determine your list price together. You'll receive a preparation checklist and we'll work with you to remotely schedule a professional cleaning, photography/videography, lockbox order, and deliver a listing proof for your review.

2. LIVE LISTING & MARKETING

Your home will be listed on the MLS, Zillow, Realtor.com, Redfin, Homes.com, local brokerage sites, and more. We also include over 150+ print marketing materials, including mailers, postcards, a yard sign (if applicable), door hangers, and open house flyers. You also get a a digital marketing campaign, with minimum 15,000 impressions to generate optimal traffic and exposure.

3. SHOWINGS & OPEN HOUSES

Morgan will handle all inquiries, leads, or communication with any buyers' agents. All showing requests will be approved/denied by you digitally, and you set the notice period, availability, and showing terms. Morgan will personally share any feedback, interest, and present offers for review. Morgan or a member of her team will perform 3 Open Houses at pre-determined dates, all on your schedule.

4. SALE & CLOSING

After negotiation and acceptance of an offer, we'll continue to walk you through the process all the way to the closing table. We vet all offers, whether finance or cash, to protect you and the deal. We will advise on offer strength, inspections, seller concessions or credits, the appraisal process, and anticipated closing costs. We'll handle sign and lockbox return, excess material returns, and more.

How does it work?

Morgan has greatly simplified the process. Simply request an appointment or property valuation, receive a CMA prepared by Morgan with a suggested list price range, attend a phone/virtual consultation, and that’s it. Morgan will still walk through the contract and steps to list as any other agent would

How will you prepare my property for listing?

Upon signing the listing agreement, Morgan collects a small $499 deposit fee (this will eventually be put towards your $5,000 fee at closing). Morgan will schedule a cleaning company, photography, lockbox delivery and setup, and marketing material delivery in accordance with your schedule. We move quickly and efficiently – no time is wasted in the prep, and we’ve mastered the process to make it as easy as possible on you, the homeowner.

What about staging?

While preferred for certain properties, we do not include staging as a part of our included services. If you prefer staging, we have 3 companies that can provide 3 different services and quotes to choose from. While we usually recommend staging for empty or vacant properties, it is not necessary to sell your home.

Will my property get less exposure or worse marketing?
Quite the contrary, actually – when listing flat fee with Morgan Gibbs, you get to take advantage of a more efficient model to sell your home. This means you still get all the traditional representation, plus unparalleled digital marketing all for a lower cost – for maximum exposure to sell quicker.

Do I have to pay a commission to a buyer’s agent?
While not required by law, we strongly recommend and always advise every seller to offer compensation to a buyer’s agent in the amount of 1.5-2.5%. Morgan believes most of the value in real estate lies in the procurement of the buyer – it’s why we work for a flat fee on the listing side, but still collect commission on the buyer procurement and representation side.

What if the buyer is unrepresented?
Many buyers come unrepresented, but do not know how to submit an offer, conduct inspections, or secure proper financing. In this case, Morgan will be happy to help represent the buyers for 1.5% commission. Even if you have decided to pay a buyer’s agent 3%, Morgan will only collect 1.5% if representing the buyer.

How do you weed out unqualified buyers?
Part of Morgan’s promise for excellent service includes checking and filtering all buyers’ financing, whether it’s traditional mortgage financing or cash offers. Fraud is rampant, especially in Florida – Morgan ensures every preapproval or proof of funds is valid and backed by trusted lenders. If unrepresented buyers need financing, Morgan has partnered with Bell Bank to connect buyers with financing, thus avoiding any issues or obstacles for you, the seller.

Do I pay commission if I find my own buyer without an agent?

NO! You will never pay Morgan additional commission if you procure your own buyer – we are built on the principal of preserving your capital, keeping more money in your own pocket.

Will my property still appear on the MLS or online sites?

YES! Your property will be listed on the MLS and receive the same exposure, thoroughness, and standard format. In addition, your home will be featured on Zillow, Redfin, Realtor.com, Homes.com, and all local brokerage websites.

Do I get to choose my own title company?
YES! You may select your own title agency or real estate attorney – we are partnered with a local attorney’s office if you do not have a preferred agency.

Can I cancel my listing agreement at any time?
It hasn’t happened – but if for any reason you need to cancel your agreement before expiration, you are always able to do so. We do reserve the right to keep your $499 deposit

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Our team of professionals will be with you every step of the way, from preparing your home for the sale, to handing the keys to the new buyer.

HOW DOES FLAT FEE WORK?

LIST FOR A $5,000 COMMISSION FEE AND GET:

Selling Done Differently

Listings Done Better

Marketing More Targeted

WHAT'S INCLUDED IN THE $5,000 FLAT FEE SERVICE?